Category Archives: Messaging Apps Essentials

The 6 Segments Model For Messaging Apps And Its User Long Tail

Please participate in this international survey: ‘What would be the ideal messenger for you?’. The findings (activitiy and preference rankings) will be shared with participants.

Where is currently the hightest growth potential in mobile messaging apps?
In all messaging app segments is still high growth evident. Beside the Top10 players, special interest messaging solutions which focus on end-to-end messaging encryption and privacy features are currently strongly gaining new users. Solutions like (secure) or (privacy) are examples for this newest market development.

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