Survey: What Would Be the Ideal Messenger for You?

Do you use a mobile messaging app (not SMS) like e.g. WhatsApp, WeChat, LINE or Viber? Then I would very appreciated if you would participate in my survey. I am a Warwick MBA student conducting a research on Consumer Acceptance of New Technology Possibilities in Mobile Messaging Apps. It takes less than 10 minutes to answer the multiple choice questions. Thank you for your time and input!

To launch the survey, click here.

This survey aims to approximate what mobile consumers are (not) doing in their mobile messaging apps (MMA) and what value propositions they would (not) like to have there. Analyzed by segments of different cultural backgrounds and ages. Furthermore, the survey seeks to grasp the consumer’s attitudes towards m-commerce and connecting people with same interest or location.

It would be great if you could share this survey with your family or some of your messaging colleagues. I will be happy to send you a copy of the survey results, just state your email address at the end of the survey. To see the latest blog post on mobile messaging apps, click here

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